Besides using my personal poetry as bookmarks to share, if the theme of the poem is appropriate I use them for cards as well.
How I Use Them: The card with the poem entitled "Chattan v'Kallah" I use for Jewish Weddings. The poem itself is about the traditional Jewish Wedding ceremony. The card with the poem entitled "Pocahontas" I used for older girl's birthdays or when they first leave for college. I think of it as a poem about a girl leaving home for the first time. The card with the poem entitled "Living Dreams" I use for older boy's birthdays or when they first leave for college. I wrote it for my brother in honor of his becoming a Bar Mitzvah - reflecting on the past and looking towards the future. The poem entitled "In Your Eyes" I use for anniversaries. I wrote this in High School and it was used in the booklet for the Prom.